D'lecta is one of the leading dairy brands in India. I had the chance to work on their email marketing and revive their email list with a whopping 42% average open rate and a CTR of 5.6%.
The whole idea here was to create emailers that evoke one's cravings and make them order D'lecta to make it. So, my main focus was on aesthetics while also ensuring that the copy supports the same
