Liana Werner-Gray
I helped Liana- Werner Gray, certified nutritionist and best-selling author of The Earth Diet scale her email marketing revenue by 400%.
Here's what I did:
- Optimized her email funnel
- Set up email automations
- Made her weekly emails better to build value and trust
- Made the user journey from a subscriber to buyer seamless
- Cleaned her email list to maintain email hygiene
- Worked on her email deliverability to ensure emails are landing in primary
- Worked on her offers to find the perfect market fit by running surveys, polls, and quizzes.
- Constantly grew her email subscribers list by cold email and social media promotion
- Created multiple lead magnets to draw in subscribers
Results:
Our emails became the reason for people to follow Liana even more. She built her influence and we got a massive amount of engagement after setting everything up. We ran multiple offers including courses, workshops, digital products, and all performed phenomenally. The ROI which she garnered was more than 50x.
The open rates increased from 19% (before working with me) to 35% on average (after working with me).
The click through rate spiked up to 1.5%.
Her sponsor emails blew up as I added a touch of storytelling to it.
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Project type:
Email Marketing
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Date:
July 2023
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Location:
New York City